Matt Butler

ELITE TRUCK

Meet Matt Butler, the dedicated owner and driving force behind ELITE TRUCK in Sioux Falls, South Dakota. As a premier destination for truck enthusiasts, outdoor adventurers, and commercial fleets, ELITE TRUCK has become synonymous with quality craftsmanship, rugged durability, and unmatched customer service. At the helm of this family-owned enterprise is Matt, a seasoned automotive professional whose passion for custom trucks is only rivaled by his dedication to his local community.

Over a Decade of Industry Excellence

With 13 years of hands-on experience in the automotive and truck upfitting industry, Matt Butler has seen the evolution of truck accessories firsthand. He understands that a truck is rarely just a mode of transportation; for many, it’s a livelihood, a weekend warrior, a mobile campsite, or a blank canvas for high-performance customization.

Since ELITE TRUCK's establishment in 2012, Matt has been instrumental in growing the business into the Sioux Falls area's most trusted authority on vehicle upfitting. Under his leadership, the shop consistently delivers personalized, purpose-driven solutions for pickup trucks, Jeeps, SUVs, and commercial work vehicles. Whether it’s transforming a stock vehicle into a fully equipped overland exploration machine or outfitting an entire commercial fleet for maximum job-site efficiency, Matt’s deep industry knowledge ensures that every project is executed with precision and care.

Unrivaled Expertise in Truck Accessories

Matt’s professional expertise lies heavily in the expansive world of truck accessories. He knows that selecting the right gear can make or break a vehicle's functionality. His extensive background allows him to guide customers through a vast landscape of options, ensuring they invest in products that align perfectly with their lifestyle and budget.

At ELITE TRUCK, Matt oversees a comprehensive range of top-tier services. His specialization includes premium truck caps and fiberglass toppers—proudly offering top-of-the-line products like A.R.E. toppers—as well as essential storage solutions, toolboxes, and modular drawer systems. He is also a staunch advocate for vehicle preservation, championing protective coatings like spray-in bedliners, ceramic coatings, and heavy-duty rustproofing to combat the harsh midwestern elements.

Matt’s technical proficiency extends to complex commercial and fleet upfitting, safety lighting, hitches and towing systems, step bars, and robust Jeep upgrades. He doesn’t believe in a one-size-fits-all approach. Instead, he leverages his 13 years of expertise to design unique builds. From selecting the perfect roof rack and power system for off-grid camping to installing rugged body armor and lift kits for trail-ready Jeeps, Matt’s technical oversight guarantees a flawless fit and finish.

Connecting Passions to the Profession

What truly sets Matt apart as a business owner is how seamlessly his personal interests intersect with his professional expertise. When he isn’t at the shop managing complex builds, you can likely find him pursuing one of his three great passions: drag racing, hunting, or coaching youth sports.

• The Need for Speed: Drag Racing
  Matt’s love for drag racing fuels his appreciation for automotive performance, high-end engineering, and meticulous attention to detail. In the world of racing, every component must perform flawlessly under extreme stress. Matt brings this same high-performance mindset to ELITE TRUCK. He understands the complex mechanics of torque, suspension, and aerodynamics, applying this knowledge to help customers optimize their own vehicles, whether they are looking for functional towing capacity or a customized aesthetic overhaul.

• The Great Outdoors: Hunting
  As an avid hunter, Matt intimately understands the demands that outdoor recreation places on a vehicle. South Dakota offers some of the best hunting in the country, but getting to the best spots requires a truck that is capable, protected, and properly equipped. Matt’s personal experience in the field translates directly into his recommendations for customers. He knows exactly why a reliable spray-in bedliner is crucial for hauling gear, why secure, weather-proof aluminum toppers are necessary for protecting expensive equipment, and how the right lighting and suspension upgrades can make navigating remote, pre-dawn trails significantly safer. He builds hunting and overlanding trucks because he actually drives them.



• Community and Leadership: Coaching Youth Sports
  Beyond the garage and the great outdoors, Matt is deeply invested in the Sioux Falls community through his commitment to coaching youth sports. Coaching requires patience, clear communication, leadership, and a focus on long-term development—traits that Matt actively incorporates into his business model. Just as he mentors young athletes to reach their full potential on the field, he leads his team at ELITE TRUCK to achieve excellence in the shop. This community-first, family-oriented approach is the cornerstone of his business. He treats his customers like neighbors because, to him, that is exactly what they are.

A Customer-First Business Philosophy

Matt’s overarching philosophy for ELITE TRUCK is built on trust, transparency, and lifelong relationships. He knows that the automotive aftermarket industry can sometimes be overwhelming for consumers, which is why he prioritizes education over high-pressure sales. He ensures that his knowledgeable staff takes the time to sit down with every vehicle owner, carefully assessing their needs—whether they are a daily driver looking for step bars or a business owner needing comprehensive commercial fleet standardization.

By securing lifetime warranties on many of the shop's premium products and offering highly competitive rates, Matt has cultivated a reputation for unmatched value in Sioux Falls. He stands firmly behind the principle of "Service Available After the Sale," ensuring that customers feel supported long after they drive their upgraded vehicle off the lot.

Ready to Upgrade Your Vehicle?

Whether you are gearing up for the upcoming hunting season, looking to protect your brand-new pickup with a spray-in bedliner, or needing to outfit your company’s commercial fleet, Matt Butler and the expert team at ELITE TRUCK are ready to bring your vision to life. Experience the difference that 13 years of expertise, passion, and community-driven service can make for your vehicle.

Don't settle for standard. Elevate your ride with Sioux Falls' premier truck accessory destination. Ready to get started? Call them today to request a service.